Marketing Strategy (Record no. 70791)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00636nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1998 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780030248016 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Fort Worth |
| Name of publisher, distributor, etc. | The Dryden Press |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 407p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lucas, George H. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartline, Michael D. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Luck, David |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | MAR |
| -- | 0.00 |
| -- | 0 |
| -- | 049 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 20010721 |
| -- | General |
No items available.