Marketing Strategy: A Decision-Focused Approach (Record no. 70794)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00754nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070611436 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | WAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Strategy: A Decision-Focused Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw-Hill Publishing Company Ltd. |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 346p |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boyd, Harper W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jarreche, Jean-Claude |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | WAL |
| -- | 004998 |
| -- | A.D-A.D |
| -- | 325.00 |
| -- | 0 |
| -- | 049 |
| -- | 2257 |
| -- | 0 |
| -- | 0.00 |
| -- | 20061005 |
| -- | C |
| -- | 20061014 |
| -- | Mahajan Book Depot |
| -- | General |
No items available.