The Mental World Brands: Mind, Memory and Brand Success (Record no. 71184)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00609nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2001 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781841160818 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | FRA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Franzen, Giep |
| 245 ## - TITLE STATEMENT | |
| Title | The Mental World Brands: Mind, Memory and Brand Success |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | World Advertising Research Center |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 466p |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bouwman, Margot |
| 890 ## - | |
| -- | UK |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | FRA |
| -- | 004793 |
| -- | HAK-HAK |
| -- | 2223.43 |
| -- | 0 |
| -- | 049 |
| -- | 91177 |
| -- | 0 |
| -- | 0.00 |
| -- | 20060720 |
| -- | C |
| -- | 20060731 |
| -- | Himanshu Book Co. |
| -- | General |
No items available.