Mind the Gap: Creating your Successful Business Strategy (Record no. 71409)

MARC details
000 -LEADER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749468781
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4012
Item number SCH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Schofield, Susannah
245 ## - TITLE STATEMENT
Title Mind the Gap: Creating your Successful Business Strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page India Pvt. Ltd.
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 224p
500 ## - GENERAL NOTE
General note Mind the Gap: Creating your Successful Business Strategy Setting the scene The future state The Dice Matrix Model: don't leave success to chance Do things differ in today's business world? Business and the savvy consumer: what customers really want? Lies, more lies and statistics! Quotes from the famous, infamous and wise Killer questions: their thoughts, your business Whose business is it!? The world we live in The generation gap Their secret views: your successful business The world tomorrow: embrace the future Marketing in today's world Making money from technology The mobile phone market: the future and your business The world's gone crazy: a sign of the times! The 100 Matrix: what people really think? The questions The answers The results The Dice Matrix Model: time to succeed How DMM works Tactical questions for customers and employees Contents note continued: Stage 2 strategic alignment of tactical results Gap analysis (third outputs) One stage further: the 3D dimension This way to success
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Business Planning
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Strategic Planning
890 ## -
-- India
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- SCH
-- 011767
-- MGT-GMT
-- 514.30
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-- 695 26% SKN - SKN
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-- Allied Publisher Subs. Agency
-- General

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