MKTG: A South-Asian Perspective (Record no. 71452)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00746nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2012 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131517086 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 685.8 |
| Item number | LAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 245 ## - TITLE STATEMENT | |
| Title | MKTG: A South-Asian Perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Cengage Learning Pvt. Ltd. |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 669p |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sharma, Dheeraj |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl |
| 890 ## - | |
| -- | India |
| 891 ## - | |
| -- | Work - Industry {QuickPic} |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | LAM |
| -- | 010959 |
| -- | MGT-ENT |
| -- | 481.00 |
| -- | 0 |
| -- | 049 |
| -- | IN1236 |
| -- | 0 |
| -- | 0.00 |
| -- | 650 26% SKN- KNS |
| -- | 20130204 |
| -- | C |
| -- | 20130218 |
| -- | Kushal Books |
| -- | General |
No items available.