Mobile Marketing: Achieving Competitive Advantage through Wireless Technology (Record no. 71461)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00700nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131209899 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | MIC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Michael, Alex |
| 245 ## - TITLE STATEMENT | |
| Title | Mobile Marketing: Achieving Competitive Advantage through Wireless Technology |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Amsterdam |
| Name of publisher, distributor, etc. | Butterworth Heinemann |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 237p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Electronic Communication |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mobile Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Salter, Ben |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | MIC |
| -- | 005786 |
| -- | S-N-S-N |
| -- | 240.50 |
| -- | 0 |
| -- | 049 |
| -- | 93951 |
| -- | 0 |
| -- | 0.00 |
| -- | 325 26% |
| -- | 20070619 |
| -- | C |
| -- | 20070703 |
| -- | Himanshu Book Co. |
| -- | General |
No items available.