The New Road to Successful Advertising: How to Integrate Image and Response (Record no. 72166)

MARC details
000 -LEADER
fixed length control field 00535nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b1991 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780929387536
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number NEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nelson, Carol
245 ## - TITLE STATEMENT
Title The New Road to Successful Advertising: How to Integrate Image and Response
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Chicago
Name of publisher, distributor, etc. Bonus Books, Inc
Date of publication, distribution, etc. 1991
300 ## - PHYSICAL DESCRIPTION
Extent 213p
890 ## -
-- USA
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- NEL
-- 913.17
-- 0
-- 049
-- 91
-- 0
-- 0.00
-- C
-- 19980331
-- Universal Book House
-- General

No items available.

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