NICOM 2013 New Perspectives in Marketing Communicate (Record no. 72250)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04348nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2013 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789350974124 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | NEW |
| 245 ## - TITLE STATEMENT | |
| Title | NICOM 2013 New Perspectives in Marketing Communicate |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Ahmedabad |
| Name of publisher, distributor, etc | Institute of Management, Nirma University |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 364p |
| 500 ## - GENERAL NOTE | |
| General note | Part I: Marketing Communications in an Emerging Economy<br/>1. Students’ Perception towards Humorous Advertisements and Buying Behavior: A Study of Banaras Hindu University, Varanasi / Ashish Bajpai and Manish Kumar<br/>2. A Study of Consumers’ Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad / Neha P. Mehta and Pawan K. Chugan<br/>3. Factor Influencing Choice of Child Models in Advertisements / Smriti Verma and V. G. Sadh<br/>4. Increasing Mass Awareness through Brand Visibility in FMCG Retail Outlets: A Study of Small Cities of Bihar / Mayur Khandelia and Nikhil Kumar Trivedi<br/>5. A Study of Understanding of TV Advertisement among Indian Children / Prabhuram Tripathy and Chinmaya K. Dash<br/>6. Measuring the Effectiveness of Television and Print Ads: An Exploratory Study / Geeta Nema and Dhanashree Nagar<br/>7. Assessing the Impact of Mass Media: An Empirical Study for Polio Vaccination / Sudeepa Banerjee, Utasav Chatterjee and Tapati Basu<br/>8. Bollywood Movies : The Effect of Movie Promotions on Viewers, Movie-Viewing Habits and the Type of Movie-Viewers / Meenal Bhargava<br/>9. Impact of Advertisement on Consumers / Venugopal and Harshini C. S.<br/>10. Lifestyle Marketing in India Apparel Retail Sector / Harleen Sahni and Priti Gadhavi<br/>11. Permission based Marketing in New Age of Relation Building / Neetu Singh<br/><br/>Part II: Digital Marketing: A New Age Tool in Marketing Communications<br/>12. Social Media Marketing – An Empirical Study of Preference, Behaviours and Usage Pattern in Ahmedabad / Nishtha Asrani and Rajesh Asrani<br/>13. Viral Marketing and Consumer Behavior: Analysis the Impact of Kolaveri di Song on the Youth in Kolkata / Kisholoy Roy<br/>14. An Empirical study of some Aspects of Viral Marketing in India / Biresh Kumar<br/>15. Healthcare Practitioners on Social Media and Intenet: An Empirical Study of Consumers’ Expectations in Manipal / Unnikrishnan Nair and Vinod Madhavan<br/>16. An Empirical Study on the Privacy and Security Issues Relating to Social Networking Sites / Dhiraj Jain and Sanal K. Nair<br/>17. Cross-Cultural Issues in Online Marketing / Pooja R. Shah<br/><br/>Part III: Strategic Marketing, Product and Brand Management<br/>18. Marketing Alliance Dynamics – A Study of Trading Partners in the Indian Context / Satish K. Nair and Jayesh Aagja<br/>19. Enhancing Market Orientation of Firms: Building Ambidexterity through Organizational Context / Swarup Kumar Dutta<br/>20. Influence of Brand Value on Shareholder Value: A Study of Indian Banking Industry / Manvinder Singh Pahwa and Swati Gupta<br/>21. Product Recalls: Learning for Brand Survival during Corporate Crisis / Pranav Desai and Naresh Patel<br/>22. Vrindavan: Stuck in the Middle or Creating a New Positioning? / Manisha Aditya, Darshana V. Vithalani and Akhilesh Singh<br/>23. Paradigm Shift in Brand Management: the Storytelling Approach / Sujo Thomas and Kalpeshkumar L. Gupta<br/>24. Counterfeit Drugs: A Threat for Genuine Brands in Pharmaceutical Market / Ronak Gajera M., Ashvini Soni and Khusbu Patel<br/>25. Market Survival Strategies and Brand Management before Patent Expiration in the Pharmaceutical Market / Smit Patel, Rinkal Soni<br/>26. Sustainable Strategies in Global Pharmaceutical Market: A Case Study of Abott Laborotaries / Rinkal Soni , Smit Patel<br/>27. Narayana Murthy: A Case Study on the ‘Murthy of IT / Surya Rashmi Rawat, Anisa Banwari, Shlok Bohar and Garima Sharma<br/>28. International Marketing: A Case Study of Atorvastatin / Rimpal Shah, Darshil Koshti<br/>29. The Tylenol Tragedy: Product Recall and Recovery / Darshita Amin, Rimpal Shah<br/>30. Drug Repositioning Strategy: A Case Study of Thalidomide / Darshil Koshti, Darshita Amin |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing Communication |
| 9 (RLIN) | 163 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jain, Sanjay |
| Relator term | Editor |
| 9 (RLIN) | 162 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aagja, Jayesh P. |
| Relator term | Editor |
| 9 (RLIN) | 160 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Awasthi, Ashwini K. |
| Relator term | Editor |
| 9 (RLIN) | 158 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | NEW |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| Origin of item (home branch) (free text) | Management Lending |
| Genre | M0028266 |
| Section | 658.8 |
| Recipient parent organisation code | M0028266 |
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