Online Marketing: A Customer-led Approach (Record no. 72488)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00727nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2007 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199239009 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | GAY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gay, Richard |
| 245 ## - TITLE STATEMENT | |
| Title | Online Marketing: A Customer-led Approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 538p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing Channel |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Online Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Esen, Rita |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Charlesworth, Alan |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | GAY |
| -- | 009470 |
| -- | MGT-MAR |
| -- | 292.30 |
| -- | 0 |
| -- | 049 |
| -- | CR-A3 |
| -- | 0 |
| -- | 0.00 |
| -- | 395.00 26% PKY - PKY |
| -- | 20100729 |
| -- | C |
| -- | 20101031 |
| -- | Soham Enterprise |
| -- | General |
No items available.