The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause (Record no. 72706)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01624nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470287231 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 332.1202854 |
| Item number | KUH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kuhlmann, Arkadi |
| 245 ## - TITLE STATEMENT | |
| Title | The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | John and Wiley Sons, Inc. |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 252p |
| 500 ## - GENERAL NOTE | |
| General note | Contents ING Direct Today: The Business Case for Being a Rebel with a Cause Chapter 1: The Guy in the Cape: Leading from the Front Chapter 2: Pixie Dust: Powered by Purpose Chapter 3: The Dirty Dozen: We Could Be Heroes Chapter 4: Clicking: The Conundrum of Advertising Chapter 5: You Say You Want a Revolution?: The Opposite of a Bank Chapter 6: Saving the Savers: Walking the Talk Chapter 7: It Takes a Village: Building the Orange Brand Nation Chapter 8: The Money on the Table: Winning the Battle, Losing the War Chapter 9: Steering by the Stars: Beyond Managing Chapter 10: Herding Cats: How to Snatch Defeat from the Jaws of Victory Epilogue: Peeling the Orange: A Guided Tour of the Orange Code and What It Means to US Appendix A: Orange Milestones - An ING Direct Time Line Appendix B: The Voice of Advocacy |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bank and Banking |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | ING Direct |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Internet Banking |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Philp, Bruce |
| 890 ## - | |
| -- | India |
| 891 ## - | |
| -- | Money - Finance {QuickPic} |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | KUH |
| -- | 009789 |
| -- | MGT-FIN |
| -- | 512.37 |
| -- | 0 |
| -- | 049 |
| -- | IN858 |
| -- | 0 |
| -- | 0.00 |
| -- | 711.62 28% NA - NA |
| -- | 20101025 |
| -- | C |
| -- | 20110113 |
| -- | Kushal Books |
| -- | General |
No items available.