Persuasion: Reception and Responsibility (Record no. 73309)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01405nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780495800125 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 153.852 |
| Item number | LAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Larson, Charles U. |
| 245 ## - TITLE STATEMENT | |
| Title | Persuasion: Reception and Responsibility |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Cengage Learning Pvt. Ltd. |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 449p |
| 500 ## - GENERAL NOTE | |
| General note | THEORETICAL PREMISES. Persuasion in Today's Changing World. Perspectives on Ethics in Persuasion. Traditional and Humanistic Approaches to Persuasion. Social Scientific Approaches to Persuasion. The Making, Use, and Misuse of Symbols. Tools for Analyzing Language and Other Persuasive Symbols. IDENTIFYING PERSUASIVE FIRST PREMISES. Psychological or Process Premises: The Tools of Motivation and Emotion. Content or Logical Premises in Persuasion. Cultural Premises in Persuasion. Nonverbal Messages in Persuasion. APPLICATIONS OF PERSUASIVE PREMISES. The Persuasive Campaign or Movement. Becoming a Persuader. Modern Media and Persuasion. The Use of Persuasive Premises in Advertising and IMC. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mass Media |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Persuasion (Psychology) |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Persuasion |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | LAR |
| -- | 010244 |
| -- | MGT-O/H |
| -- | 1123.26 |
| -- | 0 |
| -- | 049 |
| -- | 5231 |
| -- | 0 |
| -- | 0.00 |
| -- | 1676.50 33% SSP - SSP |
| -- | 20110208 |
| -- | C |
| -- | 20110221 |
| -- | Books India |
| -- | General |
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