Portfolio Management for New Products (Record no. 73516)

MARC details
000 -LEADER
fixed length control field 00685nam a2200181Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190104214850.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b1998 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780201328141
040 ## - CATALOGING SOURCE
Transcribing agency
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 332.6
Item number COO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cooper, Robert G.
9 (RLIN) 34244
245 ## - TITLE STATEMENT
Title Portfolio Management for New Products
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Addison - Wesley Publishing Company
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent 230p
500 ## - GENERAL NOTE
General note Contents:<br/>Chapter1: The Quest for the Portfolio Management Process<br/>Chapter 2: Portfolio Management Methods: Maximizing the Value of the Portfolio<br/>Chapter 3: Portfolio management Methods: A Balance Portfolio<br/>Chapter 4: Portfolio Management Methods: A Strong Link to Strategy<br/>Chapter 5: Challenges and Unresolved Issues<br/>Chapter 6: Managing Your Portfolio<br/>Chapter 7: Making Portfolio Management Work for You: A Closer Look at the Portfolio Management Process<br/>Chapter 8: Designing and Implementing the Portfolio Management Process: Some Thoughts and Tips before you Charge In<br/>Appendixes:<br/>A: Overhauling the New Product Process: Stage-Gate Methods – A Synopsis<br/>B: Sample Gate 3 Screening Criteria<br/>Reference Note
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kleinschmidt, Elko J.
9 (RLIN) 34245
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Edgett, Scott J.
9 (RLIN) 34246
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Call number prefix 332.6
Call number suffix COO

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