Principles and Practice of Social Marketing: An International Perspective (Record no. 73904)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01391nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780521167376 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.810 |
| Item number | DON |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Donovan, Rob |
| 245 ## - TITLE STATEMENT | |
| Title | Principles and Practice of Social Marketing: An International Perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Cambridge |
| Name of publisher, distributor, etc. | Cambridge University Press |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 504p |
| 500 ## - GENERAL NOTE | |
| General note | List of figures List of tables Preface Acknowledgements 1. Social marketing and social change 2. Principles of marketing 3. Social marketing and the environment 4. Advocacy and environmental change 5. Principles of communication and persuasion 6. Models of attitude and behaviour change 7. Research and evaluation 8. Ethical issues in social marketing 9. The competition 10. Segmentation and targeting 11. The marketing mix 12. Using media in social marketing 13. Using sponsorship to achieve changes in people, places and policies 14. Planning and developing social marketing campaigns and programmes 15. Case study: the Act-Belong-Commit Campaign promoting positive mental health Index. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Social Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Henley, Nadine |
| 890 ## - | |
| -- | UK |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | DON |
| -- | 010261 |
| -- | MGT-MAR |
| -- | 1796.63 |
| -- | 0 |
| -- | 049 |
| -- | 104513 |
| -- | 0 |
| -- | 0.00 |
| -- | 2646.00 35% SKN - SKN |
| -- | 20110211 |
| -- | C |
| -- | 20110222 |
| -- | Himanshu Book Co. |
| -- | General |
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