Product Management in India (Record no. 74155)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01500nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2007 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120333833 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.5 |
| Item number | MAJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Majumdar, Ramanuj |
| 245 ## - TITLE STATEMENT | |
| Title | Product Management in India |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Prentice-Hall of India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 430p |
| 500 ## - GENERAL NOTE | |
| General note | MC0809 Part I: The Macro Perspective 1. The Indian Market: Emerging Panorama 2. Assessing New Competition and Strategic Response 3. Product Management - A Preview Part II: Product Management- The Conceptual Issue 4. Branding 5. Market Segmentation 6. Positioning and Differentiation Strategies 7. New Products Planning 8. Distribution Channels: Structure and Strategy 9. Advertising Planning 10. Pricing Concepts and Strategies 11. Sales Management 12. Marketing Research Part III: Product Market Analysis 13. Packaged Drinking Water 14. Tea 15. Soft Drinks 16. Chocolates 17. Malted Beverages 18. Toothpaste 19. Toilet Soaps 20. Detergents 21. Shampoo 22. Fairness Creams 23. Wristwatches 24. Footwear 25. Mobile Phones 26. Digital Cameras 27. Motorcycles 28. Refrigerators 29. Air Conditioners 30. Paints 31. Colour Television 32. Passengers Cars 33. Marketing Challenges |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Production Management |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | MAJ |
| -- | 006710 |
| -- | S-N-S-N |
| -- | 259.00 |
| -- | 0 |
| -- | 049 |
| -- | 38171 |
| -- | 0 |
| -- | 0.00 |
| -- | 350 26% |
| -- | 20080116 |
| -- | C |
| -- | 20080215 |
| -- | Books India |
| -- | General |
No items available.