The Public Relations Audit: Evaluation Checklists to Measure the Impact of Every Message You Send to Customers, Shareholders and the Public (Record no. 74533)

MARC details
000 -LEADER
fixed length control field 00661nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2003 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781902433790
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Item number HAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hart, Norman
245 ## - TITLE STATEMENT
Title The Public Relations Audit: Evaluation Checklists to Measure the Impact of Every Message You Send to Customers, Shareholders and the Public
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Cambridge
Name of publisher, distributor, etc. Cambridge Strategy Publications Ltd.
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent 121p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Marketing
890 ## -
-- UK
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- HAR
-- 002220
-- DDG-DDG
-- 995.00
-- 0
-- 049
-- 83814
-- 0
-- 0.00
-- C
-- 20040205
-- Himanshu Book Co.
-- General

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