Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Record no. 74757)
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2004 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749444020 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | BRA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brace, Ian |
| 245 ## - TITLE STATEMENT | |
| Title | Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan Page Limited |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 289p |
| 500 ## - GENERAL NOTE | |
| General note | MC0654 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Strategic Marketing |
| 890 ## - | |
| -- | UK |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | BRA |
| -- | 003094 |
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| -- | 87433 |
| -- | 0 |
| -- | 0.00 |
| -- | 20050228 |
| -- | C |
| -- | 20050405 |
| -- | Himanshu Book Co. |
| -- | General |
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