Repositioning: Marketing in an Era of Competition (Record no. 75126)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00728nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070700482 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 651.111 |
| Item number | TRO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack |
| 245 ## - TITLE STATEMENT | |
| Title | Repositioning: Marketing in an Era of Competition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw Hill Education Private Limited |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 217p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Competition |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Strategic Planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rivkin, Steve |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | TRO |
| -- | 009513 |
| -- | MGT-MAR |
| -- | 185.00 |
| -- | 0 |
| -- | 049 |
| -- | CR3816 |
| -- | 0 |
| -- | 0.00 |
| -- | 250.00 26% JA - JA |
| -- | 20100811 |
| -- | C |
| -- | 20100905 |
| -- | Soham Enterprise |
| -- | General |
No items available.