Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New "Pull" Game (Record no. 75370)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00672nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2007 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230507548 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sinha, Indrajit |
| 245 ## - TITLE STATEMENT | |
| Title | Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New "Pull" Game |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Palgrave Macmillan |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 198p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Foscht, Thomas |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | SIN |
| -- | 006584 |
| -- | S-N-S-N |
| -- | 1249.12 |
| -- | 0 |
| -- | 049 |
| -- | 0022 |
| -- | 0 |
| -- | 0.00 |
| -- | 1688 26% |
| -- | 20080101 |
| -- | C |
| -- | 20080122 |
| -- | Pustak |
| -- | General |
No items available.