Sales Promotion: How to Create and Implement Campaigns that Really Work (Record no. 75716)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00699nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1998 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749424473 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Item number | CUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cummins, Julian |
| 245 ## - TITLE STATEMENT | |
| Title | Sales Promotion: How to Create and Implement Campaigns that Really Work |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan Page Limited |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 268p |
| 890 ## - | |
| -- | UK |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | CUM |
| -- | 795.00 |
| -- | 0 |
| -- | 049 |
| -- | 379 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19981104 |
| -- | P.B.C. Book Service |
| -- | General |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | CUM |
| -- | 1391.96 |
| -- | 0 |
| -- | 049 |
| -- | 077635 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 20011004 |
| -- | Himanshu Book Co. |
| -- | General |
No items available.