Scenarios in Marketing: From Vision to Decision (Record no. 75778)
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000 -LEADER | |
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fixed length control field | 00672nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140223b2006 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780470032725 |
Terms of availability | 0.00 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Item number | SCE |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ringland, Gill |
245 ## - TITLE STATEMENT | |
Title | Scenarios in Marketing: From Vision to Decision |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Chichester |
Name of publisher, distributor, etc. | John Wiley and Sons |
Date of publication, distribution, etc. | 2006 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 227p |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
Personal name | Marketing |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
Personal name | Marketing Management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Young, Laurie |
890 ## - | |
-- | England |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
-- | SCE |
-- | 007208 |
-- | S-N-S-N |
-- | 1676.10 |
-- | 0 |
-- | 049 |
-- | 39768 |
-- | 0 |
-- | 0.00 |
-- | 2265 26% |
-- | 20080515 |
-- | C |
-- | 20080911 |
-- | Books India |
-- | General |
No items available.