Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coco-Cola the Best-Know Product in the World (Record no. 75847)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00624nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1994 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780887307515 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 650.11 |
| Item number | ALL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Allen, Frederick |
| 245 ## - TITLE STATEMENT | |
| Title | Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coco-Cola the Best-Know Product in the World |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Harper Collins Publishers |
| Date of publication, distribution, etc. | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 500p |
| 890 ## - | |
| -- | USA |
| 891 ## - | |
| -- | Work - Business {QuickPic} |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | ALL |
| -- | 0.00 |
| -- | 0 |
| -- | 049 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19980216 |
| -- | Dr O K Gupta |
| -- | General |
No items available.