Selling Blue Elephants: How to Make Great Products that People Want Before they Even They Want Them (Record no. 75950)

MARC details
000 -LEADER
fixed length control field 00702nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2007 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131713747
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.85
Item number MOS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moskowitz, Howard
245 ## - TITLE STATEMENT
Title Selling Blue Elephants: How to Make Great Products that People Want Before they Even They Want Them
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Dorling Kindersley (India) Pvt. Ltd.
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 252p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Selling
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gofman, Alex
890 ## -
-- India
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- MOS
-- 005911
-- A.D-A.D
-- 369.26
-- 0
-- 049
-- 94168
-- 0
-- 0.00
-- 499 26%
-- 20070720
-- C
-- 20070727
-- Himanshu Book Co.
-- General

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