Smart or Lucky?: How Technology Leaders Turn Change Into Success (Record no. 76339)

MARC details
000 -LEADER
fixed length control field 01626nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470891421
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.401
Item number HUR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hurwitz, Judith
245 ## - TITLE STATEMENT
Title Smart or Lucky?: How Technology Leaders Turn Change Into Success
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. San Francisco
Name of publisher, distributor, etc. Jossey-Bass Publishers
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 217p
500 ## - GENERAL NOTE
General note 1.Lightning Doesn't Strike Twice What Happens When You're Lucky but Think You're Smart 2.Gaining and Retaining Customers How to Get Customers to Adopt and Commit to Technology 3.You're Not Dead Yet How Some Companies Come Back from Near Death Experiences 4.The Google Sneak Attack Supplanting the Market Leader 5.Hero Worship Gaining Loyalty by Helping Your Customers Find Personal Success 6.Lessons from the Lemmings Era How Out-of-Control Dot-Coms Fueled the Future 7.The Gotcha Syndrome Why Promising Technologies Fail 8.Standing on the Shoulders of Pioneers How Lessons Learned from the Past Pave the Way for New Technology 9.The Silver Bullet Syndrome Beware of Solutions That Appear Too Good to Be True 10.Splitting Up Is Hard to Do When Walking Away from Legacy Products Makes Sense.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Businesspeople
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Entrepreneurship
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name High Technology Industries
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Success in Business
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Sustainable Development
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Technological Innovation
890 ## -
-- USA
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- HUR
-- 011007
-- MGT-ENT
-- 1109.34
-- 0
-- 049
-- IN1424
-- 0
-- 0.00
-- 1584.77 30% KD - KD
-- 20130227
-- C
-- 20130309
-- Kushal Books
-- General

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