Spanning Silos: The New CMO Imperative (Record no. 76550)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00582nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781422128763 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 ## - TITLE STATEMENT | |
| Title | Spanning Silos: The New CMO Imperative |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Harvard Business Review Press |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 240p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | AAK |
| -- | 007891 |
| -- | S-N-S-N |
| -- | 1134.42 |
| -- | 0 |
| -- | 049 |
| -- | 97857 |
| -- | 0 |
| -- | 0.00 |
| -- | 1533 26% |
| -- | 20081117 |
| -- | C |
| -- | 20081206 |
| -- | Himanshu Book Co. |
| -- | General |
No items available.