Strategic Customer Management: Integrating Relationship Marketing and CRM (Record no. 76915)

000 -LEADER
fixed length control field 00704nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140909133330.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2013 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781107687325
Terms of availability 0.00
040 ## - CATALOGING SOURCE
Transcribing agency
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Item number PAY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Payne, Adrian
245 ## - TITLE STATEMENT
Title Strategic Customer Management: Integrating Relationship Marketing and CRM
Statement of responsibility, etc. by Adrian Payne and Pennir Frow
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Cambridge University Press India Pvt. Ltd.
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 529p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Business Economic / Sales & Selling
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Customer Relationship Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Frow, Pennir
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
          General Institute of Management Institute of Management 2014-03-10 Kushal Books 440.30 658.812 PAY M0029615 2014-06-19 2014-06-19 Book

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