Tata: The Evolution of a Corporate Brand (Record no. 77707)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00663nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780670084067 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | WIT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Witzel, Morgen |
| 245 ## - TITLE STATEMENT | |
| Title | Tata: The Evolution of a Corporate Brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Penguin Books India (P) Ltd. |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 222p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brand |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brand Management |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Corporate Brand |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | WIT |
| -- | 009509 |
| -- | MGT-MAR |
| -- | 443.26 |
| -- | 0 |
| -- | 049 |
| -- | 102870 |
| -- | 0 |
| -- | 0.00 |
| -- | 599.00 26% JA - JA |
| -- | 20100810 |
| -- | C |
| -- | 20100904 |
| -- | Himanshu Book Co. |
| -- | General |
No items available.