Transform Your Go to Market Strategy: The Three Disciplines of Channel Management (Record no. 78502)

MARC details
000 -LEADER
fixed length control field 00807nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2006 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781591397663
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.87
Item number RAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rangan, V. Kasturi
245 ## - TITLE STATEMENT
Title Transform Your Go to Market Strategy: The Three Disciplines of Channel Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Harvard Business Review Press
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 289p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name business logistics
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Marketing Channel
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Physical Distribution of Good
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Strategic Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bell, Marie
890 ## -
-- USA
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- RAN
-- 009447
-- MGT-MAR
-- 1036.00
-- 0
-- 049
-- IN481
-- 0
-- 0.00
-- 1400.00 26% JA-JA
-- 20100723
-- C
-- 20100918
-- Kushal Books
-- General

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