Truth: The New Rules for Marketing in a Skeptical World (Record no. 78618)
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000 -LEADER | |
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fixed length control field | 00667nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140223b2008 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788120335837 |
Terms of availability | 0.00 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Item number | UPS |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Upshaw, Lynn |
245 ## - TITLE STATEMENT | |
Title | Truth: The New Rules for Marketing in a Skeptical World |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | PHI Learning Private Limited |
Date of publication, distribution, etc. | 2008 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 279p |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
Personal name | Integrity |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
Personal name | Marketing |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
Personal name | Marketing--Decision Making |
890 ## - | |
-- | India |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
-- | UPS |
-- | 007979 |
-- | PKY-PKY |
-- | 333.00 |
-- | 0 |
-- | 049 |
-- | 40581 |
-- | 0 |
-- | 0.00 |
-- | 450 26% |
-- | 20081218 |
-- | Rs. |
-- | C |
-- | 20081226 |
-- | Books India |
-- | General |
No items available.