Truth: The New Rules for Marketing in a Skeptical World (Record no. 78618)

MARC details
000 -LEADER
fixed length control field 00667nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2008 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120335837
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number UPS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Upshaw, Lynn
245 ## - TITLE STATEMENT
Title Truth: The New Rules for Marketing in a Skeptical World
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. PHI Learning Private Limited
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 279p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Integrity
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Marketing
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Marketing--Decision Making
890 ## -
-- India
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- UPS
-- 007979
-- PKY-PKY
-- 333.00
-- 0
-- 049
-- 40581
-- 0
-- 0.00
-- 450 26%
-- 20081218
-- Rs.
-- C
-- 20081226
-- Books India
-- General

No items available.

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