UN Marketing: Stop Marketing. Start Engaging (Record no. 78687)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01943nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180604120944.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470617878 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | STR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stratten, Scott |
| 9 (RLIN) | 23162 |
| 245 ## - TITLE STATEMENT | |
| Title | UN Marketing: Stop Marketing. Start Engaging |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | John Wiley & Sons Inc. |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 256p |
| 500 ## - GENERAL NOTE | |
| General note | Hierarchy of Buying<br/>A Word on Experts<br/>Trust Gap<br/>Restaurant That Didn't Get It<br/>Cold Calling<br/>Aiming Your Company at the Bottom of the Barrel<br/>Pull and Stay<br/>Reasons Why Companies Don't Use Social Media<br/>Social Media (Social Currency as Well)<br/>Twitter versus Facebook versus LinkedIn<br/>Social Media Platforming<br/>HARO Platforming Example<br/>The Game Has Changed: Immediacy and Relevancy<br/>Publicized Customer Service<br/>Don't Bank on the Bold<br/>Seven Deadly Social Media Sins<br/>How Twitter Changed My Business<br/>Tassimo<br/>Local Twitter<br/>Dominos Word of Mouth: Mouths Are Moving<br/>Naked Pizza<br/>Don't Feed the Trolls<br/>Tweetathon<br/>Your Web Site Old School versus New School<br/>Captchas<br/>Experience Gap<br/>Raising and Keeping the Bar High Cirque<br/>Stirring Coffee<br/>Experience Gap for Small Biz<br/>Using Stop Start Continue<br/>Zappos<br/>Rockport<br/>FreshBooks<br/>Why You Can't Learn From Millionaires<br/>Transparency and Authenticity<br/>My Transparency on Twitter<br/>Your Transparency on Twitter<br/>Affiliates<br/>Testimonials<br/>Best Sellers<br/>Why Being a Work-at-Home Mom Is Bad for Business<br/>Hello? Walmart?<br/>Idea Creation<br/>Idea Delivery<br/>Doing In-Person Seminars<br/>Tele-Seminars<br/>Tele-Summits<br/>How and Why I Created a Summit E-Book Instead<br/>Viral Marketing<br/>Undercover UnMarketing<br/>Putting It into Practice<br/>Lush<br/>Trade Shows<br/>Social Media at Trade Shows<br/>UnNetworking: Why Networking Events Are Evil<br/>The UnEnd |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 9 (RLIN) | 28683 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | STR |
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