Understanding Brands (Record no. 78722)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00635nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788175543119 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | CHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cheverton, Peter |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding Brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Kogan Page India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 139p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Sunday Times: Creating Success Series |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brand Management |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | CHE |
| -- | 006815 |
| -- | S-N-S-N |
| -- | 111.00 |
| -- | 0 |
| -- | 049 |
| -- | 3583 |
| -- | 0 |
| -- | 0.00 |
| -- | 150 26% |
| -- | 20080207 |
| -- | C |
| -- | 20080228 |
| -- | Mahajan Book Depot |
| -- | General |
No items available.