Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication (Record no. 78883)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00615nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780787982799 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Item number | WEI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Weiner, Mark |
| 245 ## - TITLE STATEMENT | |
| Title | Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | San Francisco |
| Name of publisher, distributor, etc. | Jossey-Bass Publishers |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 247p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Advertising |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | WEI |
| -- | 006710 |
| -- | S-N-S-N |
| -- | 921.98 |
| -- | 0 |
| -- | 049 |
| -- | 38171 |
| -- | 0 |
| -- | 0.00 |
| -- | 1245.92 26% |
| -- | 20080116 |
| -- | C |
| -- | 20080215 |
| -- | Books India |
| -- | General |
No items available.