Up the Loyalty Ladder: Turning Sometime Customers into Full-time Advocates of Your Business (Record no. 78916)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00985nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1995 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780887307867 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Item number | RAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Raphel, Murray |
| 245 ## - TITLE STATEMENT | |
| Title | Up the Loyalty Ladder: Turning Sometime Customers into Full-time Advocates of Your Business |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Harper Collins Publishers |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 289p |
| 500 ## - GENERAL NOTE | |
| General note | Customer Relations; Advertising; Consumer Satisfaction; Word-of-mouth advertising; Success in Business; USA; Businessmen - Interviews - Sid Friedman; Feargal Quinn; Don Shultz; Tom Haggai; Case Studies : AMC Kabuki; Hanna Andersson; Claridge Casino Hotel; The Greenwich Workshop; Ben & Jerry's Ice Cream |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Customer Service |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Raphel, Neil |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | RAP |
| -- | 4.48 |
| -- | 0 |
| -- | 049 |
| -- | 1286 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19980210 |
| -- | International Books & Periodicals Center |
| -- | General |
No items available.