We are Like that Only: Understanding the Logic of Consumer India (Record no. 79310)

MARC details
000 -LEADER
fixed length control field 00626nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2007 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780670999446
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number BIJ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bijapurkar, Rama
245 ## - TITLE STATEMENT
Title We are Like that Only: Understanding the Logic of Consumer India
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Penguin Books India (P) Ltd.
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 281p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Consumer Behavior
890 ## -
-- India
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- BIJ
-- 006420
-- S-N-S-N
-- 366.30
-- 0
-- 049
-- 95372
-- 0
-- 0.00
-- 495 26%
-- 20071207
-- C
-- 20080104
-- Himanshu Book Co.
-- General

No items available.

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