Why People Buy (Record no. 79571)

MARC details
000 -LEADER
fixed length control field 00537nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b1987 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780195040876
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number OSH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name O'Shaughnessy, John
245 ## - TITLE STATEMENT
Title Why People Buy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Oxford University Press
Date of publication, distribution, etc. 1987
300 ## - PHYSICAL DESCRIPTION
Extent 195p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Marketing
890 ## -
-- USA
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- OSH
-- 002396
-- S.B-S.B
-- 786.48
-- 0
-- 049
-- 29606
-- 0
-- 0.00
-- C
-- 20040512
-- Books India
-- General

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