Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Record no. 81435)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00755nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210628113819.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2011 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412980180 |
| Terms of availability | 0.00 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | BEA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bearden, William O. |
| 9 (RLIN) | 54583 |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | California |
| Name of publisher, distributor, etc. | Sage Publication, Inc |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 603p |
| 500 ## - GENERAL NOTE | |
| General note | Caveats and Cautions<br/>Evaluation of Measures<br/>Reliability<br/>Construct Validity<br/>Other Issues to Consider<br/>Summary<br/>References<br/>2. Traits and Individual Difference Variables<br/>Scales Related to Interpersonal Orientation, Needs/Preferences, and Self-Concept <br/>Scales Related to Consumer Compulsiveness and Impulsiveness <br/>Scales Related to Country Image and Affiliation <br/>Scales Related to Consumer Opinion Leadership and Opinion Seeking <br/>Scales Related to Innovativeness <br/>Scales Related to Consumer Social Influence<br/>3. Values and Goals<br/>General Values <br/>Appendix to General Values <br/>Values Related to Environmentalism and Socially Responsible Consumption <br/>Values Related to Materialism and Possessions/Objects <br/>Appendix to Materialism and Possessions/Objects <br/>Values Related to Goal Orientations and Planning <br/>4. Involvement, Information Processing, and Affect<br/>Involvement General to Several Product Classes <br/>Purchasing Involvement <br/>Scales Related to Information Processing: Optimal Stimulation Measures <br/>Scales Related to Processing Style<br/>Scales Related to Affect<br/>5. Reactions to Marketing Stimuli<br/>Measures Related to Ad Emotions and Ad Content <br/>Measures Related to Brand/Product Responses and Shopping Styles <br/>Measures Related to Pricing Responses <br/>6. Attitudes about the Performance of Business Firms, Satisfaction and Post-Purchase Behavior, Social Agencies, and the Marketplace<br/>Consumer Attitudes toward Business Practices and Marketing <br/>Scales Related to Post- Purchase Behavior: Consumer Discontent <br/>Business Attitudes toward the Marketplace <br/>7. Sales, Sales Management, Organizational Behavior, and Interfirm-Intrafirm Issues<br/>Job Satisfaction Measures <br/>Role Perceptions/Conflict <br/>Job Burnout/Tension <br/>Performance Measures <br/>Control and Leadership <br/>Organizational Commitment <br/>Sales/Selling Approaches <br/>Inter-/Intrafirm Issues of Influence and Power <br/>Other Measures Related to Interfirm Issues |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing Research |
| 9 (RLIN) | 54584 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Netemeyer, Richard G. |
| 9 (RLIN) | 54585 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
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