IMC using Advertising and Promotion to Build Brands (Record no. 81671)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00557nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2002 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780256214765 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | DUN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Duncan, T. |
| 245 ## - TITLE STATEMENT | |
| Title | IMC using Advertising and Promotion to Build Brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Singapore |
| Name of publisher, distributor, etc. | McGraw-Hill Book Company |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 783p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 890 ## - | |
| -- | Singapore |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | DUN |
| -- | 5441.55 |
| -- | 0 |
| -- | 049 |
| -- | 83665 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 20040119 |
| -- | Himanshu Book Co. |
| -- | Reference |
No items available.