Legends in Marketing Jagdish N. Sheth Volume 2: Consumer Behavior: Empirical Research (Record no. 82043)
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| fixed length control field | 02194nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181129214234.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132103004 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LEG |
| 245 ## - TITLE STATEMENT | |
| Title | Legends in Marketing Jagdish N. Sheth Volume 2: Consumer Behavior: Empirical Research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage Publications India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 217p |
| 500 ## - GENERAL NOTE | |
| General note | Timeline<br/>Set Introduction<br/>Volume Introduction<br/>Attitude and Intention<br/>A Field Study of Attitude Structure and the Attitude-Behavior Relationship<br/>Affect Behavioral Intention and Buying Behavior as a Function of Evaluative Beliefs<br/>Attitudinal Theories of Consumer Choice Behaviour: A comparative analysis (with Rabi S. Bhagat and P. S. Raju)<br/>Perceived Instrumentality and Value Importance as Determinants of Attitudes (with W. Wayne Talarzyk)<br/>Consumer Research in Brands<br/>Cognitive Dissonance, Brand Preference and Product Familiarity<br/>Influence of Brand Preference on Post-Decision Dissonance<br/>How Adults Learn Brand Preference<br/>Brand Profiles from Beliefs and Importances<br/>Risk and Information Processing<br/>Perceived Risk and Difusion of Innovations<br/>Risk Reduction Processes in Repetitive Consumer Behavior (with M Venkatesan)<br/>Impact of Prior Familiarity and Cognitive Complexity on Information Processing Rules (with C. W. Park)<br/>Applied Consumer Research<br/>A Model of Primary Voter Behavior (with Bruce I Newman)<br/>Why We Buy What We Buy: A theory of consumption values (with Bruce I. Newman and Barbara L. Gross)<br/>Perspectives of Other Scholars<br/>Jagdish N Sheth: Giving back generously to the profession<br/>Jagdish N Sheth: Broad scope of contributions to marketing<br/>Jagdish N Sheth: A gentleman and a scholar<br/>Jagdish N Sheth: An association of 40 years<br/>Jagdish N Sheth: Always there and just a step ahead<br/>C Whan Park Interviews Jagdish N. Sheth<br/>I Don't See Any Breakthrough Theory in Consumer Behavior Anchored to Learning or Motivation<br/>About the Editors and Contributors |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 9 (RLIN) | 11297 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Consumer Behavior |
| 9 (RLIN) | 33423 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Krishnan, Balaji C. |
| Relator term | Set Editor |
| 9 (RLIN) | 33424 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Park, C. Whan |
| Relator term | Volume Editor |
| 9 (RLIN) | 33425 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | LEG |
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