R. K. Swamy / BBDO Guide to Market Planning Incorporating Media Coverage at the District Level (Record no. 82573)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00652nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180206152426.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1999 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | SWA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Swamy, R. K. |
| 9 (RLIN) | 24833 |
| 245 ## - TITLE STATEMENT | |
| Title | R. K. Swamy / BBDO Guide to Market Planning Incorporating Media Coverage at the District Level |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chennai |
| Name of publisher, distributor, etc. | R. K. Swamy / BBDO Advertising Limited |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 416p |
| 500 ## - GENERAL NOTE | |
| General note | Along with Companion Compact Disc<br/>M08440-1 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing Plan |
| 9 (RLIN) | 24953 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.802 |
| Call number suffix | SWA |
No items available.