Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity (Record no. 82848)
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000 -LEADER | |
---|---|
fixed length control field | 00561nam a2200145Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140223b1992 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788172400484 |
Terms of availability | 0.00 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | KAP |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kapferer, Jean-Noel |
245 ## - TITLE STATEMENT | |
Title | Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Delhi |
Name of publisher, distributor, etc. | Global Business Press |
Date of publication, distribution, etc. | 1992 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 230p |
890 ## - | |
-- | India |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
-- | KAP |
-- | 750.00 |
-- | 0 |
-- | 049 |
-- | 16930 |
-- | 0 |
-- | 0.00 |
-- | C |
-- | 19980526 |
-- | Books India |
-- | Reference |
No items available.