The Brand Management Checklist: Proven Tools and Techniques for Creating Winning Brands (Record no. 83636)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00634ngm a2200181 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2004 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749443580 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | MC0628 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | VanAuken, Brad |
| 245 ## - TITLE STATEMENT | |
| Title | The Brand Management Checklist: Proven Tools and Techniques for Creating Winning Brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan Page Limited |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 CD |
| 500 ## - GENERAL NOTE | |
| General note | M0017839 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brand Management |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 890 ## - | |
| -- | UK |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | PKY-PKY |
| -- | 0.00 |
| -- | 0 |
| -- | 049 |
| -- | 5606 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 20050125 |
| -- | Mobel Book Distributors |
| -- | Reference |
No items available.