Case Studies in Brand Management Vol. - I (Record no. 83730)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01351nam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150308131815.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2004 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 0.00 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | CAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ICFAI |
| 245 ## - TITLE STATEMENT | |
| Title | Case Studies in Brand Management Vol. - I |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hyderabad |
| Name of publisher, distributor, etc. | ICFAI |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 310p |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents Barbie's Success Story Beetle: The Birth, Growth, Death and Revival of a Cult Brand Harry Potter: A Multi-Billion Dollar Business Intel - The Component Branding Saga Krispy Kreme Doughnuts - America's Most Loved Doughnut Brand L'Oreal - Building a Global Cosmetic Brand Nestlé's Brand Management Strategies Nivea - Managing an Umbrella Brand P&G's Brand Management System Samsung - The Making of a Global Brand Scorpio - Marketing an Automobile Brand The 'David Beckham' Brand Virgin - Brand Extension or Brand Dilution? Branding a Commodity - The Tata Steel Way Himalaya Drug Company - Branding Ayurveda Kerala Tourism - Branding a Tourist Destination Madura Garments - Marketing Branded Men's Wear in India The Indian Petroleum Industry: Towards Branded Fuels The Indian Kitchen Salt Market - Brand Wars Raymond - The Complete Man's Brand |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.827 |
| Call number suffix | CAS |
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