Case Studies in Marketing: The Indian Context (Record no. 83749)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01592nam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150308131104.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2002 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120321830 |
| Terms of availability | 0.00 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Srinivasan, R. |
| 245 ## - TITLE STATEMENT | |
| Title | Case Studies in Marketing: The Indian Context |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Prentice-Hall of India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 270p |
| 500 ## - GENERAL NOTE | |
| General note | Case 1: HMT - Machine Tools Division Case 2: Oil-Seeds Growers Cooperative Society Case 3: Retailing, Advertising, Marketing and Merchandising Services (RAMMS) Case 4: HMT Watches Case 5: Global Marketing in Wipro Infotech - A Strategic Perspective Case 6: Bharat Heavy Electricals Limited Case 7: Bharat Earth Movers Limited Case 8: BPL Colour Television Case 9: Indian Garments Case 10: IDE Drip Irrigation System for Microirrigation Case 11: Infosys Technologies Limited Case 12: I-Flex Solutions - Analysis of An International Marketing Firm Case 13: ACE Designers Case 14: Mysore Sales International Limited Case 15: New Government Electric Factory Limited, Bangalore Case 16: Hotel Taj West End, Bangalore Case 17: Credit Card Business of Standard Chartered Bank Case 18: Karnataka State Tourism Development Corporation (KSTDC) Ltd. Case 19: Hotel Ashok, Bangalore Case 20: East-West Air Lines - A Failed Experience Case 21: Sterling Holiday Resorts Case 22: Thomas Cook - To be or not to be? |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | SRI |
No items available.