Case Studies in Marketing Vol. - II (Record no. 83750)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02123nam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150307170943.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2004 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 0.00 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ICFAI |
| 245 ## - TITLE STATEMENT | |
| Title | Case Studies in Marketing Vol. - II |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hyderabad |
| Name of publisher, distributor, etc. | ICFAI |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 436p |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents PART - I: CONSUMER BEHAVIOR Archies - The Way Indians Greet Fast Food Fables Kellogg's Indian Experience Eureka Forbes - The Direct Marketing Pioneer The Teleshopping Business in India PART - II: INDUSTRIAL MARKETING Branding a Commodity - The Tata Steel Way Intel - The Component Branding Saga The Indian Petroleum Industry: Towards Branded Fuels PART - III: MARKETING COMMUNICATION STRATEGY The Coke & Pepsi Rivalry Relaunch of Frooti-the 'Digen Verma' Campaign Banning Liquor Surrogate Advertising Life Insurance Marketing In India (A) The Changing Advertising & Promotion Norms Absolut Vodka - Creating Advertising History Calvin Klein's Scandalous Advertising - Morality vs. Money Ujala - The Supreme Whitener Coca Cola India's Thirst for the Rural Market Airtel - Positioning (And Repositioning) Asian Paints -Adding Colours PART - IV: MARKETING RESEARCH Marketing Research at P&G The Launch of New Coke New Product Development at Schwan Food Company - Innovation through Communication Advanced Micro Devices Life Beyond Intel BMW's Innovation Strategies Innovations at Harley-Davidson PART - V: SERVICES MARKETING DoCoMo - The Japanese Wireless Telecom Leader Bumrungrad' s Global Services Marketing Strategy Customer Service at Singapore Airlines Coffee Parlours in India-Hotting Up Musicworld - Redefining Indian Music Retailing Air India - The Virgin Airways Saga Virgin - Brand Extension or Brand Dilution ? Social Marketing - Lessons from Child Relief & You (Cry) Film-Based Merchandising - Taking the Movies Home Bharat Sanchar Nigam Ltd. - Ruling the Indian Telecommunications Market ? |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | CAS |
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