Case Studies on Multinational Corporations in India Vol. - I (Record no. 83782)
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fixed length control field | 01370nam a2200193 4500 |
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control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20150303121809.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140223b2004 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Terms of availability | 0.00 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.18 |
Item number | CAS |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | ICFAI |
245 ## - TITLE STATEMENT | |
Title | Case Studies on Multinational Corporations in India Vol. - I |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Hyderabad |
Name of publisher, distributor, etc. | ICFAI |
Date of publication, distribution, etc. | 2004 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 363p |
500 ## - GENERAL NOTE | |
General note | Table of Contents MARKETING Hyundai's Marketing Strategies in India Honda's Marketing Strategies in India Cielo - A Car in Trouble LG's Marketing Strategy in India Samsung's Marketing Strategy in India Cartoon Network - The Indian Experience Discovery Channel - Discovering India Kellogg's Indian Experience Fast Food Fables Coca Cola India's Thirst for the Rural Market Hindustan Lever - Rural Marketing Initiatives Tupperware in India Amway's Indian Network Marketing Experience STRATEGY Canon in India: Restructuring to Survive Gillette's Restructuring in India Reebok's Game Plan in India Germany's Henkel in the Indian FMCG Industry Timex in India Pepsi's Entry into India - A Lesson in Globalization The MTV/Channel (V) Rivalry in India BBC World in India Leaving India - The Peugeot Story OTHERS AREAS Buyback of Shares by MNCs in India The BAT-ITC Tussle |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
Call number prefix | 658.18 |
Call number suffix | CAS |
No items available.