Case Studies on Multinational Corporations in India Vol. - I (Record no. 83782)

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000 -LEADER
fixed length control field 01370nam a2200193 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150303121809.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2004 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability 0.00
040 ## - CATALOGING SOURCE
Transcribing agency
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.18
Item number CAS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name ICFAI
245 ## - TITLE STATEMENT
Title Case Studies on Multinational Corporations in India Vol. - I
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Hyderabad
Name of publisher, distributor, etc. ICFAI
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 363p
500 ## - GENERAL NOTE
General note Table of Contents MARKETING Hyundai's Marketing Strategies in India Honda's Marketing Strategies in India Cielo - A Car in Trouble LG's Marketing Strategy in India Samsung's Marketing Strategy in India Cartoon Network - The Indian Experience Discovery Channel - Discovering India Kellogg's Indian Experience Fast Food Fables Coca Cola India's Thirst for the Rural Market Hindustan Lever - Rural Marketing Initiatives Tupperware in India Amway's Indian Network Marketing Experience STRATEGY Canon in India: Restructuring to Survive Gillette's Restructuring in India Reebok's Game Plan in India Germany's Henkel in the Indian FMCG Industry Timex in India Pepsi's Entry into India - A Lesson in Globalization The MTV/Channel (V) Rivalry in India BBC World in India Leaving India - The Peugeot Story OTHERS AREAS Buyback of Shares by MNCs in India The BAT-ITC Tussle
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Call number prefix 658.18
Call number suffix CAS

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