Cases in Marketing Management (Record no. 83839)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02520nam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150307170657.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2000 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788187495208 |
| Terms of availability | 0.00 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CAS |
| 245 ## - TITLE STATEMENT | |
| Title | Cases in Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Amexcel Publishers Pvt. Ltd. |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 211p |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents<br/>BLOCK I CONSUMER BEHAVIOUR AND MARKETING RESEARCH<br/>Case 1 : Elaska Home Appliances Limited<br/>Case 2 : Angels Diversification Plans<br/>Case 3 : The Lifestyle and Spending Patterns of Single People in Metropolitan India<br/>Case 4: Marketing Research at See and Shop<br/>Case 5: Planning for a new Launch<br/>Case 6: Right Pricing: How to Achieve<br/>Case 7: High Life Cycles Limited<br/>Case 8: Life Technologies Limited<br/>Case 9: Launching a New Product<br/>Case 10: Diversification at GS Fashions BLOCK II SALES AND DISTRIBUTION MANAGEMENT<br/>Case 11: Dyna Marketing Ltd.<br/>Case 12: Increasing Conflict at Mohansons<br/>Case 13: Prime Ancillary Tools Ltd.<br/>Case 14: Managing Sub-office at Express<br/>Case 15: Hiring the Right Person<br/>Case 16: Managing Teams at Surekha<br/>Case 17: Finding the Ideal Strategy<br/>Case 18: Bhartiya Oil Company Case 19: Export Hurdles at Swati Leathers<br/>Case 20: JCM Tools Limited BLOCK III ADVERTISING AND SALES PROMOTION MANAGEMENT<br/>Case 21: The Challenge of Change<br/>Case 22: Evaluating Use of Trade Fairs<br/>Case 23: Picking the Right Theme<br/>Case 24: Managing Capital Issue<br/>Case 25: Alex Worldwide<br/>Case 26: Choose the Right Theme<br/>Case 27: Marketing at Neptune<br/>Case 28: Sojurn India<br/>Case 29: The Expression<br/>Case 30: Marketing Techniques at TML BLOCK IV INTERNATIONAL MARKETING<br/>Case 31: Sashys and Symbols: A Multinational Power<br/>Case 32: Export to a New Market<br/>Case 33 : Metal and Crafts<br/>Case 34: Zyrene Foods Limited<br/>Case 35: India - Marketing Opportunities for Fresh and Sweet<br/>Case 36: CPL Fine-turning Market Strategy<br/>Case 37: MP Steel Limited<br/>Case 38: Barrel Frozen Foods BLOCK V MARKETING OF SERVICES<br/>Case 39: Image Building at Preference<br/>Case 40: Aggressive Promotion by Royale<br/>Case 41: Moving with Time-National Bank<br/>Case 42: CL Financial Services Ltd.<br/>Case 43: Finding Newer Options in Service Marketing<br/>Case 44: Playing in the Niche Market<br/>Case 45: Planning a Turnaround<br/>Case 46: Interciti Airways<br/>Case 47: ATM Network at PHL Bank |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | CAS |
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