Cases in Marketing Management (Record no. 83840)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02853nam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180525104351.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2012 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132110194 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CAS |
| 245 ## - TITLE STATEMENT | |
| Title | Cases in Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage Publications India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 523p |
| 500 ## - GENERAL NOTE | |
| General note | 1.The Nature of Marketing Management<br/>Chantale and Clinton Call for Service<br/>2.Market Analysis<br/>Genicon: A Surgical Strike Into Emerging Markets<br/>HyundaiCard's Marketing Strategy<br/>TerraCycle, Inc.<br/>3.Data Warehousing<br/>Air Miles Canada: Rebranding the Air Miles Reward Program<br/>Conroy's Acura: Customer Lifetime Value and Return on Marketing<br/>4.Building a Customer-Oriented Marketing Department<br/>A Difficult Hiring Decision at Central Bank<br/>Boman Communications<br/>5.Customer Acquisition Strategies and Tactics<br/>Ruth's Chris: The High Stakes of International Expansion<br/>The Ultimate Fighting Championships (UFC): The Evolution of a Sport<br/>Best Buy Inc.<br/>Dual Branding in China<br/>6.Pricing<br/>Hanson Production: Pricing for Opening Day<br/>Sy.Med Development, Inc.<br/>Arvind Mills: Re-Evaluating Profitability<br/>7.Advertising, Alternative and Direct Marketing<br/>La Hacienda del Sol<br/>Shoppers Stop<br/>Targeting the Young<br/>Eat2Eat.com<br/>8.Sales Promotions<br/>SC Johnson: Planning Coupon Promotions<br/>Phillips Foods, Inc.: Introducing King Crab to the Trade<br/>Boots: Hair-Care Sales Promotion<br/>9.Personal Selling<br/>Global Source Healthcare: Allocating Sales Resources<br/>Spectrum Brands, Inc.<br/>The Sales Force Dilemma<br/>Biomed Co., Ltd.: Designing a New Sales Compensation Plan<br/>10.Internal Communications<br/>Retail Execution: Linens 'n Things<br/>GDR Versus Kodak<br/>Bart Film Scanner<br/>11.External Communications<br/>Walmart Puerto Rico: Promoting Development Through a Public-Private Partnership<br/>"Hips Feel Good"<br/>Dove's Campaign for Real Beauty<br/>New Balance: Developing an Integrated CSR Strategy<br/>12.Distribution and Supply Chain Management<br/>YvesCreations LLC: Alex Goes to Hollywood<br/>Eureka Forbes Ltd.: Growing the Water Purifier Business<br/>Kraft Foods: The Coffee Pod Launch<br/>13.Website and Internet Management<br/>The Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse?<br/>Anduro Marketing: Internet Services Vs. Software Sales<br/>Molson Canada: Social Media Marketing<br/>14.Customer Retention and Recovery<br/>Ten Thousand Villages of Cincinnati: The First Year and Beyond<br/>Personal Shoppers at Sears: The Elf Initiative<br/>15.Marketing Control<br/>Microsoft and the Xbox 360 Ring of Death<br/>Kenexa |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - Management - Case Studies |
| 9 (RLIN) | 28377 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| Relator term | Editor |
| 9 (RLIN) | 28378 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald |
| Relator term | Editor |
| 9 (RLIN) | 28379 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | CAS |
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