Cases in Strategic Marketing (Record no. 83858)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02468nam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150308131224.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2000 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780130863591 |
| Terms of availability | 0.00 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | ROS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rosenthal, David |
| 245 ## - TITLE STATEMENT | |
| Title | Cases in Strategic Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | Prentice-Hall, Inc. |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 610p |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents PART I SEGMENTATION AND BUYER BEHAVIOR 1 West Point Market 2 Trap-Ease America 3 The Cottages Resort and Conference Center 4 Polaroid and the Family Imaging Market 5 Multicon, Inc. 6 Smith's Home Foods 7 The Greensboro Housing Authority PART II INDUSTRY STRUCTURE AND COMPETITIVE ANALYSIS 8 Sidethrusters 9 Gillette and the Men's Shaving Market 10 Enterprise Rent-A-Car: Selling the Dream 11 Scotia Aqua-Farms 12 Anheuser-Busch Dominates in the 1990's 13 American Greetings Faces New Challenges in the 1990's 14 Shades of Black 15 Supportive HomeCare: Positioning for the 1990's 16 Lowe's Companies, Battling Home Depot PART III INTERNATIONAL 17 Kodak versus Fuji 18 Ito-Yokado Company PART IV PRODUCT 19 Verbatim Challenges 3M For Market Leadership 20 Broderbund Software 21 Baxter: Scientific Products Division PART V PRICE 22 Alma Products, Inc. 23 Southwestern Ohio Steel PART VI PROMOTION 24 Jefferson-Pilot Corporation 25 Replacements Limited 26 Miami University: The Redskins Name Controversy 27 The O'Henry Hotel PART VII SUPPLY CHAIN AND DISTRIBUTION 28 FieldPro Manufacturing Company 29 Johnson & Quin: The Carling Printing and Graphics Decision 30 The David J. Joseph Company: The Henderson Shredder Project 31 Icon Acoustics: Bypassing Radition 32 Chemical Additives Corporation-Specialty Products Group 33 Thai Chempest PART VIII ETHICS AND SOCIAL RESPONSIBILITY 34 Southwestern Ohio Steel, LP: The Matworks Decision 35 Starbucks Coffee Company: The Dorosin Issue 36 Hoechst-Roussel Pharmaceuticals, Inc.: RU486 PART IX COMPREHENSIVE CASES 37 Intermark: Designing UNICEF's Oral Rehydration Program in Zambia 38 Chateau des Charmes Wines, LTD 39 Schweppes Raspberry Ginger Ale APPENDICES Appendix A: Analyzing Strategic Marketing Cases Appendix B: Financial Analysis for Marketing Strategists Appendix C: Presenting Marketing Cases Orally |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brown, Lew G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.802 |
| Call number suffix | ROS |
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