Contemporary Marketing Research (Record no. 83965)

MARC details
000 -LEADER
fixed length control field 00587ngm a2200181 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b1999 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780538885072
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number MC0280
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDaniel, Carl
245 ## - TITLE STATEMENT
Title Contemporary Marketing Research
250 ## - EDITION STATEMENT
Edition statement 4th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Cincinnati
Name of publisher, distributor, etc. South-Western College Publishing
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent 1.44 FD
500 ## - GENERAL NOTE
General note M10407
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gates, Roger
890 ## -
-- USA
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- 0.00
-- 0
-- 049
-- 22056
-- 0
-- 0.00
-- C
-- 20001005
-- Books India
-- Reference

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