Direct Marketing: An Integrated Approach (Record no. 84074)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00512ngm a2200157 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1998 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071159517 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | MC0374 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, William J. |
| 245 ## - TITLE STATEMENT | |
| Title | Direct Marketing: An Integrated Approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Irwin/Mcgraw-Hill |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1.44 FD (4 Nos.) |
| 500 ## - GENERAL NOTE | |
| General note | M11630 |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | 0.00 |
| -- | 0 |
| -- | 049 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 20020703 |
| -- | Reference |
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