Global Marketing: 10 Selected Case Studies (Record no. 84287)
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|---|---|
| fixed length control field | 01027nam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150308133000.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 0.00 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Nirmalya |
| 245 ## - TITLE STATEMENT | |
| Title | Global Marketing: 10 Selected Case Studies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mumbai |
| Name of publisher, distributor, etc. | Forbes Gokak Ltd. |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 135p |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents Case 1: easyJet: The Web's Favorite Airline Case 2: easyEverything: Taking Internet to the Masses Case 3: Akzo Nobel: Managing the Brand Portfolio Case 4: Medi-Cult: Pricing a Radical Innovation Case 5: SwissAir: Reposition a Premium Brand Case 6: Retail: Loyalty Wars in the UK Case 7: Gramaphone: The Digital Challenge Case 8: Wal-Mart: Competing in the Global Market Case 9: Yahoo: From Free to paid Services Case 10: Carrefour: Opportunities in Mexico |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Global Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.848 |
| Call number suffix | KUM |
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